Sell a POIRAY Jewel

The History of Maison Poiray

Founded by François Hérail and Michel Ermelin, Maison Poiray set up shop on Rue de la Paix in 1975.
Its goal?
To encourage women to embrace their femininity with elegant yet creative and bold jewelry that can be worn on any occasion.

In 1986, Nathalie Hocq, a Parisian close to the artists of the time, was appointed artistic director of Maison Poiray. Her creations marked a turning point in the history of the Maison: from that period onward, Poiray became the jewelry house that allowed women to wear luxurious pieces every day. Quickly, recurring motifs emerged, such as the heart (with the Cœur Entrelacé collection), architectural details (scrolls, filigree, etc.)…

Maison Poiray also distinguished itself with its watchmaking creations, notably the Art Deco watch Ma Première created in 1987, which can be endlessly customized to match the woman who wears it: gold color, number of diamond lines, bracelet color and material, everything can be personalized on this watch.

In 2013, the family-owned company AMS became the owner of Maison Poiray and continued to develop the spirit of the Maison with colorful and delicate collections, such as L'Attrape-Cœur or Lolita.

Maison Poiray: A Unique Expertise in Jewelry and Watchmaking

Maison Poiray stands out for its watchmaking expertise: the Ma Première collection, as well as the Rive Droite collection, are among the iconic collections of the Maison, featuring interchangeable watches that can be endlessly transformed thanks to the unique click-opening system (an innovative concept invented by Maison Poiray). With 58 cases and 67 possible bracelets, it is impossible not to find the watch that suits you! The watchmaking creations of Maison Poiray are not only original designs but are also crafted with innovative and bold jewelry techniques.

The same applies to all the jewelry created by the Maison, such as the Flower Poiray collection with its articulated petals and figurative motifs, or the Dune de Poiray collection, handcrafted using a technique called "chiseling." The Maison's experts master all the techniques to enhance fine stones, which are at the heart of Poiray collections: champagne bubble pavé, the "Poiray cut" stone cut, grain setting…

Poiray Jewelry: Unapologetic Luxury

What has made Maison Poiray famous since its creation in 1975, and especially with the appointment of Nathalie Hocq as artistic director in 1986, is its vision of unapologetic luxury for women, using fine stones rather than precious stones for its jewelry. This vision of accessible luxury allowed the Maison to earn a place among the greatest jewelers of the Place Vendôme, as well as through its constant innovations: interchangeable watches, modular jewelry with colored stones, twists and innovative artisanal techniques… And above all, Maison Poiray knows how to revisit its old collections to modernize and rework them: the taste for excellence is what defines a great jeweler!

Thus, if you own a piece from the great creator Poiray, you can sell your Poiray jewelry or get a free appraisal by our gemologist experts.

Other Major Jewelry Houses

We also appraise jewelry from other major High Jewelry houses.
You can request a free expertise on designer jewelry such as H.Stern , Cartier, FRED , Bulgari and many others on our website…

• ◆ Sell a piece from Maison FRED
• ◆ Sell Bulgari jewelry
• ◆ Sell Repossi jewelry
• ◆ Sell a piece from Maison Boucheron
• ◆ Sell a Van Cleef & Arpels piece
• ◆ Sell Cartier jewelry

To sell Poiray jewelry, you can visit the Diamantaire Paris OG boutique located at 43 rue Beaubourg in Paris, fill out an online form on their website, or contact a gemologist expert at 01 48 87 23 37. They offer a free, confidential appraisal of your Poiray pieces.

Yes, Diamantaire Paris OG offers a free, confidential appraisal of your Poiray jewelry. You can either go directly to 43 rue Beaubourg 75003 Paris or send a pre-appraisal request by email to [email protected]. An in-person visit is recommended for a more accurate evaluation.

Diamantaire Paris OG offers the best buyback prices on the market for Poiray jewelry. If you have a better offer elsewhere, they commit to beating it, guaranteeing you the best value for your pieces.

Yes, Diamantaire Paris OG has a catalog of Poiray jewelry and other vintage pieces for sale. They offer a selection of rare, high-quality items, all carefully chosen for their excellence and brilliance.

Diamantaire Paris OG is open Monday to Friday from 10am to 1pm and 2pm to 6:30pm. You can contact them by phone at 01 48 87 23 37 or by email at [email protected]. Their boutique is located at 43 Rue Beaubourg, 75003 Paris, near the Réaumur – Sébastopol metro station.

Diamantaire Paris OG is your destination of choice for selling Poiray jewelry, a brand renowned for its unique style and innovative approach to high jewelry. Our team of certified gemologist experts offers a free jewelry appraisal, ensuring an accurate and fair assessment of your Poiray piece. We understand the importance of each item, whether it is a diamond wedding band or a vintage Van Cleef & Arpels set, and we are committed to offering you the best prices on the market.

Our evaluation process is meticulous and adheres to the 4C criteria (Carat, Cut, Color, Clarity), guaranteeing an accurate assessment of your Poiray jewelry. We welcome walk-in customers, but it is recommended to book an appointment to ensure personalized attention upon arrival. After the evaluation, we will provide an immediate buyback offer, giving you a hassle-free experience.

We buy a wide range of jewelry, both signed and unsigned, including various carats, cuts, colors, and clarity levels. If you own pieces from the 1980s or Art Nouveau jewelry, we also specialize in Art Nouveau jewelry appraisal and Art Deco jewelry evaluation, ensuring each piece is assessed with accuracy and expertise.

At Diamantaire Paris OG, we are committed to offering the best prices on the market. If you have a competing offer, we will match it and strive to beat it. Visit our jewelry store in Paris or contact us to find out how we can help you sell your Poiray jewelry, turning your precious heirloom into a rewarding and profitable experience.